ABOUT US
BRANDING IS THE EXPRESSION OF THE TRUEST NATURE
We believe branding is the expression of the truest nature of a person, thing or a company. It is an art that has the power to form perceptions and make connections that build lasting impressions.
OUR CORE VALUES
PURPOSE
QUALITY
INTEGRITY
PURPOSE
Purpose is a key starting point of any branding process. Understanding the why and the mission of your business helps to identify your goals, who your consumers are, why they should choose you, how to communicate with them and how you can be remembered by them to form a long-lasting connection with them.
QUALITY
Quality trumps quantity. The reason successful brands rise above their competition and maintain durability is because they focus on providing a quality experience, products and services to their consumers. By showing up in an exceptional way every time, your business will be remembered as a high-quality brand resulting in the repeated business that you desire.
INTEGRITY
Staying true to the principles that bring success is the driving force behind business growth. Short cuts don't cut it when it comes to building a sustainable brand that will be trusted by consumers in a marketplace that is saturated by many who give a promise but fail to deliver on the consumer's end. Who your brand is at its core is what your consumers will experience that goes beyond what you say.
purpose
Purpose is a key starting point of any branding process. Understanding the why and the mission of your business helps to identify your goals, who your consumers are, why they should choose you, how to communicate with them and how you can be remembered by them to form a long-lasting connection with them.
quality
Quality trumps quantity. The reason successful brands rise above their competition and maintain durability is because they focus on providing a quality experience, products and services to their consumers. By showing up in an exceptional way every time, your business will be remembered as a high-quality brand resulting in the repeated business that you desire.
integrity
Staying true to the principles that bring success is the driving force behind business growth. Short cuts don't cut it when it comes to building a sustainable brand that will be trusted by consumers in a marketplace that is saturated by many who give a promise but fail to deliver on the consumer's end. Who your brand is at its core is what your consumers will experience that goes beyond what you say.
TOGETHER, WE CAN HELP YOUR BUSINESS TO:
- Identify your consumers & goals
- Be positioned as the go to brand
- Have a singular purpose to live by
- Create logos & visual identity
- Develop a message that connects
TOGETHER, WE CAN HELP YOUR BUSINESS TO:
- Identify your consumers & goals
- Be positioned as the go to brand
- Have a singular purpose to live by
- Create logos & visual identity
- Develop a message that connects
OUR STORY
who we are
Brand Genius is a brand consultancy based in Chicago, Illinois. Together with her husband William, Sparkle Boea began the company with a vision to create high-quality branding and web design packages to help start-ups and mid-sized business owners succeed as they scale and grow their business.
Our mission is to help businesses become distinctive brands that are known, trusted, remembered and to be true to their purpose for how they serve the world. We believe branding is the expression of the truest nature of a person or a company. It is an art form that has the power to form perceptions and make connections that build legacies. Our clients always get the questions: “Who did your company’s branding?” and “How can I get my brand to look like yours?”
about the founder
Sparkle is an experienced brand designer who has worked in the corporate world of design for 7 years. She’s designed corporate brand logos, collateral for the Chicago theater industry and an array of political campaigns and faith based non-profit organizations. Sparkle has also branded winning contractor proposals for companies such as: Bad Robot Productions, Disney Studios and Caltech in Los Angeles.
Her vision for founding Brand Genius derived from the passion to help businesses to get started on the right foot to thrive in their super power by serving the world their greatness. She has helped many companies to transform their businesses into distinctive brands that speak to their customers to make connections.
If you’ve been searching for support to bring the genius of your brand to the forefront, we are the people who will take the journey with you because we understand the journey for ourselves. We show that branding is about utilizing the super power of your business to be distinguished among the crowd. We’ve been able to help many businesses to achieve stand out results in what we offer and know we can deliver this for you too.
OUR STORY
who we are
Brand Genius is a brand consultancy based in Chicago, Illinois. Together with her husband William, Sparkle Boea began the company with a vision to create high-quality branding and web design packages to help start-ups and mid-sized business owners succeed as they scale and grow their business.
Our mission is to help businesses become distinctive brands that are known, trusted, remembered and to be true to their purpose for how they serve the world. We believe branding is the expression of the truest nature of a person or a company. It is an art form that has the power to form perceptions and make connections that build legacies. Our clients always get the questions: “Who did your company’s branding?” and “How can I get my brand to look like yours?”
about the founder
Sparkle is an experienced brand designer who has worked in the corporate world of design for 7 years. She’s designed corporate brand logos, collateral for the Chicago theater industry and an array of political campaigns and faith based non-profit organizations. Sparkle has also branded winning contractor proposals for companies such as: Bad Robot Productions, Disney Studios and Caltech in Los Angeles.
Her vision for founding Brand Genius derived from the passion to help businesses to get started on the right foot to thrive in their super power by serving the world their greatness. She has helped many companies to transform their businesses into distinctive brands that speak to their customers to make connections.
If you’ve been searching for support to bring the genius of your brand to the forefront, we are the people who will take the journey with you because we understand the journey for ourselves. We show that branding is about utilizing the super power of your business to be distinguished among the crowd. We’ve been able to help many businesses to achieve stand out results in what we offer and know we can deliver this for you too.
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